Saturday, July 17, 2010

WeSC Yellow

Have you ever wondered about that yellow colour that WeSC seem to love (it’s everywhere man, in logos, campaigns, clothes, newsletters)? Well, the story behind it is that Greger and Pontus Karlsson were sitting chilling on a sidewalk down in Hermosa Beach, with Greger showing Pontus where he used to live and skate back in the days. The curb they were sitting on was painted in that typical curb yellow - and that colour came to represent WeSC and where the company stems from. The streets, skateboarding and living life as you choose.

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